Hi, I'm Danielle, the Designer & Creative Director of RESORT 444, a luxury Swim & Resort Wear brand. Here is my story:
One of my biggest aspirations in life was to become a Fashion Designer. I chose swim wear because I've explored over 20 countries & the one thing I always had to have for my travels was new swimsuits. I'm in love with bright, tropical prints & I am a swimsuit hoarder, ok?!
My passion for traveling started when my Dad unexpectedly passed away in 2009. After going through a year of depression, I suggested that my siblings & I getaway and celebrate our Father's life. The plan was to visit a new country every year on the anniversary of his passing. We put 3 destinations in a hat & I pulled out Jamaica. I've been back 13 times since then.
When I began designing my first collection, I would find myself working until the sun came up. I would look up at the clock & always see 4:44. Being a spiritual person, I believe there are no coincidences, so I googled the meaning of 444.
That was reassurance that it was finally my time. No matter how nervous I was about launching my first swim collection, the time was now. I might be scared but I'm still going to do this scared. The brand story became crystal clear. My Dad is the inspiration behind my love for traveling & in turn my obsession with swimsuits. Talk about turning pain into purpose!
Remember when I told you that I visit a new country every year on his anniversary? Well this year went a little different - as I was planning the photoshoot for RESORT 444, the production team was not available on my desired date. Do you want to guess what their next availability was? It was on the anniversary of my Dad's passing. The same date and the exact same time. It's the alignment for me! That is the story behind RESORT 444.
I invite you to join me as I offer a glimpse of this vast world through my eyes. Inspired by exotic travels & ancestors who guide the way.